About Us

Life Is Not That Serious

Sip Slow. Smile Big. Live Light.

At Life Is Not That Serious, we believe in the power of the pause—the moment when you wrap your hands around a warm mug or pull on your favorite soft tee and take a deep breath. It’s the reminder that life doesn’t have to be so heavy. It’s okay to laugh at the chaos, find joy in the ordinary, and show up comfortably—every day like it’s the weekend.

We’re more than mugs and T-shirts. We’re a lifestyle movement for coffee lovers, tea sippers, slow-morning dreamers, weekend warriors, and anyone tired of taking life too seriously. Whether you're lounging at home, walking to your local café, or just embracing your chill, our products are designed to remind you (and everyone around you) to breathe easy, sip slow, and wear your joy.


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Why We Exist

Because hustle culture doesn’t belong in your morning cup.

Because the world is serious enough—your coffee break shouldn’t be.

Because a little whimsy and weekend energy can go a long way.



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What We Create

Whimsical Mugs & Drinkware: Your daily dose of calm, humor, and caffeine—served with a wink.

Relaxed Tees & Apparel: Soft, easygoing styles that feel like a Sunday morning. Perfect for sipping, lounging, laughing, or taking the scenic route. Or just a casual social setting.

Coffee Culture Accessories: Thoughtful gifts and joyful reminders to live life lightly.



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Our Vibe

Imagine a carefree weekend morning—no alarm, no rush, just sunlight, coffee, and a shirt that feels like a hug. That’s our mood. Casual. Cozy. Playful. Whether you're dressing for comfort or connection, Life Is Not That Serious is your gentle reminder to keep it light and stay true to your vibe.


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Our Promise

We’ll always serve up good vibes with great design.

We’ll never take ourselves too seriously—and we hope you won’t either.

A portion of everything we make supports mental wellness, veteran recovery programs, and stress-reducing initiatives—because relaxing isn’t just fun, it’s necessary.



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Join the Movement

Whether you’re a barista of your own peace, a caffeine-fueled creator, or just someone who needs to laugh more between sips—we’re here for you.
Welcome to Life Is Not That Serious.
Let’s sip, smile, and keep it moving.



FOR IMMEDIATE RELEASE

Contact:
Zach Cassita
Founder, Life Is Not That Serious
Email: [lifeisnotthatserious1@gmail.com]
Website: www.lifeisnotthatserious.com
Instagram: @relaxLifeIsNotThatSerious

Life Is Not That Serious Launches Whimsical Drinkware & Apparel Line That Celebrates Coffee Culture, Calm, and Humor

Salt Lake City[5 May 2025] — In a world of hustle and high-stress living, a new lifestyle brand is pouring a fresh cup of perspective. Life Is Not That Serious—a whimsical collection of coffee mugs, drinkware, and relaxed t-shirts—officially launches this month, offering coffee lovers and slow-living enthusiasts a daily reminder to sip slow, smile big, and enjoy the ride.

Rooted in the soothing rituals of coffee culture and inspired by the belief that laughter and leisure are essential to well-being, Life Is Not That Serious is more than just a product line—it's a movement. With bold, playful designs and quality materials, the brand encourages people to pause, unplug, and embrace the lighter side of life.

“We wanted to create something that makes people smile before they even take their first sip,” said founder Zach Cassita. “Whether you’re brewing at home or grabbing coffee to-go, your mug or tee should remind you to breathe, laugh, and stop taking everything so seriously.”

 

The Debut Collection Includes:

Signature Mugs & Tumblers: Featuring witty phrases like “Espresso Yourself,” “Sip Happens,” and “Coffee is My Therapist.”

 

Soft, Laid-back T-Shirts: Designed for comfort and café lounging, with phrases that speak to every caffeine lover’s soul.

 

Gift Sets & Chill Bundles: Perfect for birthdays, holidays, or just treating yourself to a little joy.

 

Each piece in the collection is made with relaxation in mind—cozy textures, feel-good messaging, and a splash of sass. The brand also donates a portion of proceeds to support mental wellness and veteran recovery programs, tying its mission of stress relief to meaningful impact.

Life Is Not That Serious is available now at www.lifeisnotthatserious.com. New designs drop monthly, and early access is available to members of the Sip & Smile Club.

About the Brand

Life Is Not That Serious is a lifestyle brand dedicated to helping people embrace a slower, more joyful pace of life. Through whimsical drinkware, comfy apparel, and community-driven messaging, the brand celebrates the simple joys of coffee culture and conscious living.

For media inquiries, product samples, or interview requests, please contact:
Zach Cassita
[lifeisnotthatserious1@gmail.com]
Instagram: @LifeIsNotThatSerious